Privacy Policy

About Roux

Roux is an SMS-based conversational cooking assistant operated by Thought Merchants LLC (“we,” “us,” or “our”). You can learn more about us at thoughtmerchants.com. This Privacy Policy explains how we collect, use, and protect your information when you use our service.

Information We Collect

When you interact with Roux, we may collect the following information:

• Your phone number
• Your name
• Dietary preferences and restrictions
• Household information (e.g., number of people you cook for)
• Recipes you create, save, or share
• Cooking logs and conversation history

How We Use Your Information

Your data is used solely to provide and improve the Roux cooking service. Specifically, we use your information to:

• Process your SMS messages to understand cooking requests and provide personalized recipe guidance
• Remember your preferences, dietary needs, and household details so we can tailor suggestions
• Save and organize your recipes and cooking history

Data Storage and Security

Your information is stored in a secure database hosted on Supabase. We use industry-standard security measures to protect your data from unauthorized access, alteration, or destruction.

Data Sharing

We do not sell, rent, or share your personal information with third parties. Your data is used exclusively to operate the Roux service.

Your Rights and Data Deletion

You may request deletion of your data at any time by:

• Texting DELETE to the Roux phone number
• Emailing us at steve@thoughtmerchants.com

Upon receiving your request, we will delete your personal information from our systems within a reasonable timeframe.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via SMS or by posting the updated policy on this page.

Contact Us

If you have questions about this Privacy Policy, contact us at steve@thoughtmerchants.com.